Marketing There are many channels to get the word out about your business, but as always Word Of Mouth remains number One!!! Social Proof - Cultivate your loyal customers for reviews. What others say about your practice has a major impact on your existing customers...
Social Media & Analytics There is no need to be present in all social media channels! For a small business, creating a social media strategy to connect with the local audience can be the key you were looking for to make your business take off. But it is important...
Search Engine Optimization (SEO) The next step is to optimize your website for Search Engine Optimization (SEO), a crucial part of online marketing. This means getting your products to rank higher in search engine results. Why? Because studies show that the first page...
1. Successful online businesses websites grab their visitors’ attention You want to create a visual brand which stands out as much as the amazing value you are providing to your customers. What will they see when they look at your site? What will they be drawn to?...
You need your own piece of internet real estate! Setting up your own website for your business is essential. Nowadays people expect to be able to find what they are looking for online. A website presents you as a solid, stable institution willing to invest in...
The old adage, "People don't care what you know, until they know you care" is true and vital in any business, but especially small business. Many times this is what makes you better or separates you from your competition and especially the "big boys" or "box stores"....
In the last post we discuss ways to take orders online. In this post we will discuss getting the product into your customers' hands. Although it may seem like a simple thing to thing about, during this time having a list of ways to do so, can help with all of the...
There are so many ways to take orders online and many ways to get the orders into your customers' hands. In this post, we will discuss the basics of online orders and cover the delivery later. If you already have a website, then you are half way there in most cases to...
What does an SSL do? In simple terms it: Encrypts data between your website and your customers. Securing both their visit and any information submitted. Protects your login username and password when you edit your website. Provides authentication that the site your...
Many will begin the search for an option to sell products online through friends & family. I know I ask them for recommendations. Why not, most have shopped online and I can name a few who are Expert Online Shoppers. But please be aware, that while they may know...