Marketing There are many channels to get the word out about your business, but as always Word Of Mouth remains number One!!! Social Proof - Cultivate your loyal customers for reviews. What others say about your practice has a major impact on your existing customers...
Social Media & Analytics There is no need to be present in all social media channels! For a small business, creating a social media strategy to connect with the local audience can be the key you were looking for to make your business take off. But it is important...
Search Engine Optimization (SEO) The next step is to optimize your website for Search Engine Optimization (SEO), a crucial part of online marketing. This means getting your products to rank higher in search engine results. Why? Because studies show that the first page...
1. Successful online businesses websites grab their visitors’ attention You want to create a visual brand which stands out as much as the amazing value you are providing to your customers. What will they see when they look at your site? What will they be drawn to?...
You need your own piece of internet real estate! Setting up your own website for your business is essential. Nowadays people expect to be able to find what they are looking for online. A website presents you as a solid, stable institution willing to invest in...
You probably already have regular computer backups in place for your laptop or desktop. You may manually back up all your important files to an external hard or USB drive, then again you may have begun using an automated process to an external drive or online storage...
In this article we will discuss 4 items for websites that could be vital to your site. This includes: PRIVACY POLICY TERMS AND CONDITIONS RETURN/REFUND POLICY SHIPPING POLICY If your website is one that is informational and you are not selling online, please read the...
It is a fact that your website is important to show off who you are and what you do. Your site IS the first place a person looks before ever thinking of doing business with you. We regularly tell clients that they should treat their website as an employee. When...
The old adage, "People don't care what you know, until they know you care" is true and vital in any business, but especially small business. Many times this is what makes you better or separates you from your competition and especially the "big boys" or "box stores"....
In the last post we discuss ways to take orders online. In this post we will discuss getting the product into your customers' hands. Although it may seem like a simple thing to thing about, during this time having a list of ways to do so, can help with all of the...