Search Engine Optimization (SEO)
The next step is to optimize your website for Search Engine Optimization (SEO), a crucial part of online marketing. This means getting your products to rank higher in search engine results. Why? Because studies show that the first page of Google captures 71% of search traffic clicks! So, to improve your site ranking, your website and product pages must be well optimized for search.

Create content that uses keywords for the type of services or products you offer. Once you have researched what terms your customers use, think of placing them in strategic positions throughout your website. These include URLs of key pages of your website (such as home page, services, and articles), titles and meta descriptions. Be careful of being too repetitive. And do not bold keywords, please!

Also, don’t forget about user experience – optimize your website’s layout for different devices. Customers should be able to access it using any of their mobile phones, desktop, tablets, or laptop. Most Search Engines rank for this as well. By creating a professional and fully responsive website that is well optimized for search, you can increase your increase store’s discoverability.

Claim Your Business Listing
Another important thing to do is to claim your business listing online. It allows people to find you, and it helps Google spiders crawl through your site and blog, making your posts easier to find. These listings are vital for the visibility of your company’s online presence.

So how do you claim your business listing? You must create a Google Business account and add your business into it. Through your Google account, you will add all the specifics relevant to your business, and then you will “request access” and complete a form. After that, Google takes some time to verify that you are the business owner or contact person and the listing is yours. Staking your claim on your business listing will help Google verify the information you put out, give it some authority, and help direct Google users towards your site.

Once claimed, even when not verified yet, you can begin entering information about your firm that can include hours, address, contact information, services, images, posts and so much more. Google will walk you through the process and it is straightforward and simple. Make sure you are as complete as possible and recheck the listing details at least annually if not 3 or 4 times a year. It is a free, but very powerful way to boost your online presence. As far as other Search Engines, you can do so, but we don’t recommend spending the time setting up accounts and monitoring the half dozen primary and several hundred other ones you could do. Based on our experience, all other Search Engines will copy the information from Google and place it in theirs.

Read Part 1 of Essentials for an Online Presence Here!

Read Part 2 of Essentials for an Online Presence Here!