Marketing There are many channels to get the word out about your business, but as always Word Of Mouth remains number One!!! Social Proof - Cultivate your loyal customers for reviews. What others say about your practice has a major impact on your existing customers...
Social Media & Analytics There is no need to be present in all social media channels! For a small business, creating a social media strategy to connect with the local audience can be the key you were looking for to make your business take off. But it is important...
Search Engine Optimization (SEO) The next step is to optimize your website for Search Engine Optimization (SEO), a crucial part of online marketing. This means getting your products to rank higher in search engine results. Why? Because studies show that the first page...
1. Successful online businesses websites grab their visitors’ attention You want to create a visual brand which stands out as much as the amazing value you are providing to your customers. What will they see when they look at your site? What will they be drawn to?...
You need your own piece of internet real estate! Setting up your own website for your business is essential. Nowadays people expect to be able to find what they are looking for online. A website presents you as a solid, stable institution willing to invest in...
Special offers are hardly a new marketing strategy. Long before email and social media marketing, special offers and promotions played an important role in how small businesses could attract new customers and drive repeat business. While offers used to consist of...
To reveal why your open-ended questions in sales are more important than any of your spot-on answers, let me relate a conversation I recently had. A young couple was telling me about their new car buying experience. Her Nissan Cube had been totaled in an accident...