Marketing
There are many channels to get the word out about your business, but as always Word Of Mouth remains number One!!!
Social Proof – Cultivate your loyal customers for reviews.
What others say about your practice has a major impact on your existing customers and prospective new ones. Make sure you are pushing reviews on your website, social media platforms, and your Google listing. This comprehensive approach to review content will help you rank higher in search engines and be a huge factor in gaining new business.
Don’t Count Print Items out! New websites are like advertising on a billboard in the middle of nowhere. You need to get people to notice your website and the best way to do that (and get your billboard out of nowhere and next to a main highway) is to include your website’s url address to all of your print items. This includes your business cards, letterhead, newsletter and don’t forget your email signature. You can also put it on vehicle decals, t-shirts, ads and sponsorships. If your logo and name are on it, make room to for your website address in there and people will start to find you.
Email Marketing is NOT a thing of the past.
Despite all the new tools and strategies out there, don’t underestimate the power of email marketing. It’s a method that, according to McKinsey & Company, remains “a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.” The reason? An astounding 91% of US consumers still use email daily.
Email marketing allows small businesses to get leads and nurture relationships with customers. Owners can get in touch with more customers through email marketing. However, ensure that the email is as personal as possible, and don’t forget to segment your list accordingly (i.e., engaged customers, new subscribers, etc.). You can take the opportunity to socialize and offer discounts and valuable promotions to your customers.
Read Part 1 of Essentials for an Online Presence Here!
Read Part 2 of Essentials for an Online Presence Here!
