by FusionFly, LLC | Feb 1, 2017 | Online Marketing, Small Business, Websites
At this point, it’s obvious that every small business needs a website. People make so many of their shopping decisions online, that having a web presence is a business requirement in 2017. But simply having a website isn’t enough — you need one that’s designed well...
by FusionFly, LLC | Sep 13, 2016 | Online Marketing, Small Business
What does it mean to “grow your business”? Is it the same thing as increasing profits, the bottom line? Or does it mean increasing sales, the top line? It’s important to understand the relationship between these two approaches to business “growth” and how they fit...
by FusionFly, LLC | Aug 30, 2016 | Email Marketing, Online Marketing
Special offers are hardly a new marketing strategy. Long before email and social media marketing, special offers and promotions played an important role in how small businesses could attract new customers and drive repeat business. While offers used to consist of...
by FusionFly, LLC | Aug 9, 2016 | Email Marketing, Online Marketing, SEO
To reveal why your open-ended questions in sales are more important than any of your spot-on answers, let me relate a conversation I recently had. A young couple was telling me about their new car buying experience. Her Nissan Cube had been totaled in an accident...
by FusionFly, LLC | Oct 15, 2015 | SEO, Small Business
One of the most important things you can do for your business is to make sure you can be found by your customers and potential clients. The most popular method, by more than 65% of all consumers, is to search for a business or organization online verses looking at...