What does an SSL do? In simple terms it:

  1. Encrypts data between your website and your customers. Securing both their visit and any information submitted.
  2. Protects your login username and password when you edit your website.
  3. Provides authentication that the site your visitors see is yours and not a fake site.
  4. Trust that your site is not accidentally passing data to a hacker or spammer.
  5. Can increase your Search Engine Ranking (see below).

If you have a website? Here is something Google thinks you should know:

Google recently updated its search engine ranking algorithm to include a preference for secure websites and it has begun to affect your online ranking. As stated by Google:

“Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure….We want to go even further. At Google I/O a few months ago, we called for “HTTPS everywhere” on the web…. so we’re starting to use HTTPS as a ranking signal.” (Note:  HTTPS means that a website has an SSL)

What if you knew that someone was trying to gather personal information about you and your customers in order to be able to use that information against you or make money by selling your data? Whether it occurs during a large electronic transaction or small one, during a form submission, or a simple website visit, these criminals ARE trying to gather your data.

The threat is real to all of us and NO ONE is immune! It happens not to only large businesses, but very frequently to the smallest businesses and organizations. This scenario plays out billions of times a day, with the NSA getting attacked up to 300 million times a day, the Pentagon up to 30 million times a day.

You might say, “Yes, but I am only a small business with a small site”. While you may think of yourself as immune because of your size, the fact is that many local small businesses with a small, simple website just like yours can be getting attacked daily, your customers’ data could be taken, or worse your website could be taken over before you know it. When even just one attack is successful, businesses will have to spend a LOT of time and money fixing the issue. Yet unfortunately these businesses may never fully get their reputation back.  

Don’t ignore what could be your best and least expensive option that can easily prevent it from happening. An SSL certificate purchased and properly installed on your website is a great and inexpensive tool. It can make it very difficult for hackers, phishing scammers, and email spammers to steal your information.

More about SSL’s

SSL Encrypts Information

All activity on the web including chats, email, research, browsing, form submissions, and shopping transactions gets passed through many servers and can be seen by others, that is unless your site is secured by an SSL. An SSL encrypts all data between your customer’s computer and your website. When SSL protected data is intercepted by hackers, spammers, or identity thieves all they see is garbled, worthless code.

SSL Provides Authentication

This means your customers can be sure that they are sending information to the right server and not to an imposter trying to steal their information. Trusted SSL providers will only issue an SSL certificate to a verified company that has gone through several identity checks.

SSL Provides Trust

Web browsers give visual cues, such as a lock icon or a green bar, to make sure visitors know when their connection is secured. This means that they will trust your website more when they see these cues and will be more likely to visit, submit forms or surveys, sign up for your newsletter, and buy from you (see image below). SSL providers will also give you a trust seal that can be placed on the footer of your site that is linked to your verified security certificate.

* Red & Green square boxes were added to point out browser cues

SSL or HTTPS also protects against phishing attacks

A phishing email is an email sent by a criminal who tries to impersonate you and creates a duplicate of your website. The email usually includes a link to your fake website or uses a man-in-the-middle attack to use your own domain name, harming your customers and clients.

Note: When you add SSL security to your website, let your customers know. It helps them protect themselves from a phishing attack because they will be looking for the trust indicators in their browser, such as a green address bar and/or lock. It also is great for your business, because your customers know you are looking out for them.

SSL is required for PCI Compliance (Shopping Carts)

Although Payment Card Industry (PCI) standards compliance is not required for many of our customers since most use off-site credit card processing, don’t forget that all the data that you receive from a customer’s order is vulnerable to a hacker unless you have an SSL. This means that all the order details that you receive including their name, address, phone, email, and shopping cart list is could be seen by others. If you are collecting and processing credit cards directly on your site, then you will be required to meet all Payment Card Industry (PCI) standards, including have a high end SSL certificate.

With all the advantages, why would anyone not use SSL? Here are a few thing to keep in mind:

  1. Cost is an obvious disadvantage. SSL providers need to set up a trusted infrastructure and validate your identity so there is a cost involved. FusionFly offers one of the lowest priced and highly secure SSL certificates starting at just $62.49 a year (ON SALE NOW 50% OFF YOUR FIRST YEAR!). PLUS, we will also provide free installation for you, our valued customer!
  1. Performance is another disadvantage to SSL. Because the information that you send has to be encrypted, it takes more server resources than if the information weren’t encrypted, but for most websites the performance difference is not noticeable to visitors.

Overall, the disadvantages of using SSL are few and the advantages far outweigh them. Proper use of SSL certificates will help protect your customers, help protect you, help gain client trust, and even possibly sell more. 

If you are interested in getting SSL for your site, we not only have one of the lowest priced, highest security SSL certificate programs available, we will also provide free installation for you, our valued customer! Let us know if you have any questions. As always, FusionFly is looking out for our clients.