Should your business have a website, even if your business is small and sells products or services you don't think can be sold online? Yes, if you have a business, you should have a website. Period. No question. Without a doubt. Also, don't be so quick to dismiss your...
What Is SEO and Why Does It Matter?
Wondering what SEO means and how it can help your business? Worried you don’t have the skills or budget needed to get started? SEO is affordable and effective, allowing you to reach new customers and increase sales. Let’s dig deeper into SEO and how it can benefit...
Your Small Business Website Isn’t Complete Without These 5 Things
At this point, it’s obvious that every small business needs a website. People make so many of their shopping decisions online, that having a web presence is a business requirement in 2017. But simply having a website isn’t enough — you need one that’s designed well...
13 Tips and Tactics to Propel Your Small Business Growth
What does it mean to “grow your business”? Is it the same thing as increasing profits, the bottom line? Or does it mean increasing sales, the top line? It’s important to understand the relationship between these two approaches to business “growth” and how they fit...
Create the Perfect Offer: 4 Questions You Need to Ask First
Special offers are hardly a new marketing strategy. Long before email and social media marketing, special offers and promotions played an important role in how small businesses could attract new customers and drive repeat business. While offers used to consist of...
Revealing the Mystery Behind Open-Ended Questions in Sales
To reveal why your open-ended questions in sales are more important than any of your spot-on answers, let me relate a conversation I recently had. A young couple was telling me about their new car buying experience. Her Nissan Cube had been totaled in an accident...