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September 2017 Marketing and Holiday Planning

Did you know that 40 percent of consumers begin holiday shopping before Halloween? I know, it’s hard to believe as you’re trying to soak up the last bit of summer. But the holidays are really right around the corner. How can your business gear up for a strong September?  Think about the key holidays already […]

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6 Easy Ways to Reach New Customers

As a small business, you don’t have a huge marketing budget. And traditional marketing tactics — like print marketing, TV and radio ads, and direct mail — can add up quickly. How can you reach new customers without breaking the bank?  With newer online marketing channels, small businesses have never had more access to cost-effective, trackable marketing […]

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How to Hook Your Blog Readers With Better Formatting

When it comes to increasing engagement on a website, you’ve probably heard of the usual suspects: Create website content that stands out Include relevant visuals that complement the content Respond to all comments Are those important? You bet. Do they work? Definitely. But here’s the issue: As important as those are, there’s one thing that […]

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3 Creative Ways to Increase Sales for Your Business

When you think of sales, you probably envision that high-pressure salesman at a used car lot. The stench of discount cologne hitting your face as that tight-gripped, over-exuberant handshake discombobulates you, rendering your Carfax reports and KBB print-outs useless against the pushy, hardnosed tactics yet to come. In those situations, you, as a buyer, are […]

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How to Create Content Subscribers Actually Want in Their Inboxes

The average person checks their email dozens of times a day. They’re actively looking for something to engage with. While many businesses spend a lot of time focusing on subject lines and sending frequencies, these factors might be the least of your worries. First, you need to make sure you’re actually giving people what they […]

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