Ric Genthe of Ric Genthe & Associates has been actively involved in advertising, marketing and design for over 35 years. For the past 20 years Ric has been active in the Madison Advertising Federation, currently known as AAF-Madison. His knowledge of AAF has been due to his volunteering as Cataloging Chair for the past 15 years and his serving as president during the 2000-2001 term. Ric’s experience in advertising stretches from business-to-business to consumer products. He is proud to state that his client list has included: Miller Brewing, Coors, Lands’ End, General Electric, Amorim, DNR-Wisconsin and many others. A wide variety of clients has given Ric the knowledge and qualification to deal with advertising and branding problems to help the client reach their goals. His talents range from quick creative concepts, finished professional layouts, over-seeing final production, and photography.Ric contributes his success to common sense and a solid work ethic.